How It Got Started

Quiet Elegance In A Noisy World

A beautiful story of beautiful jewelry.

Daisy & Zarafa, a New York City based company, is a passion project for the founders Jyoti and Lina Srivastava.

Our company was launched during the pandemic cessation as a homage to art, personal expression and to empower the lives of the individuals wearing the pieces.

Each of the founders have had long careers that have placed them at speaking engagements, on air, and in boardrooms. Being successful women in the workplace and society, they know how important it is to define their own personal and professional images to navigate their professions.

The design process is led by Jyoti who has always had a passion for aesthetics, artistry, materials and science as well as interior design and architecture. Trained as a scientist and a practicing dentist, Jyoti has a unique knowledge of alchemy, transformation and design. Passionate about creating beautiful smiles and transforming lives, Jyoti is also designing and hand-crafting customized and unique jewelry to create beauty and again - transform lives.

Every Daisy & Zarafa handmade jewelry utilizes semiprecious and precious stones and metals ethically sourced. Part of our mission is to use ethically sourced and consciously mined products that allows the communities they come from to improve their world and give them a platform for advancement.

Creating a line of unique pieces that we love and that we hope will inspire you to make a statement, will surely add extra beauty and affordable luxury to your life.